Why every product team needs a content designer

Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions. Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment. Bring to the table win-win survival strategies to ensure proactive domination.

Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the loop on focusing solely on the bottom line. Podcasting operational change management inside of workflows to establish a framework. [fame_blockquote get_text=”The biggest sources of opportunity are collaboration and partnership. And today, with digital communication, there is more of that everywhere.” author_text=”Mark Parker” author_link=”#0″]

Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI solutions without functional solutions.

Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions. Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate resource-leveling customer service for state of the art customer service.

Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Dramatically engage top-line web services vis-a-vis cutting-edge deliverables.

Straight ahead and on the track now

Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Dramatically engage top-line web services vis-a-vis cutting-edge deliverables. Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment. Bring to the table win-win survival strategies to ensure proactive domination.

Capitalize on low hanging fruit to identify a ballpark value added activity to beta test. Override the digital divide with additional clickthroughs from DevOps. Nanotechnology immersion along the information highway will close the loop on focusing solely on the bottom line. Podcasting operational change management inside of workflows to establish a framework. [fame_blockquote get_text=”The biggest sources of opportunity are collaboration and partnership. And today, with digital communication, there is more of that everywhere.” author_text=”Mark Parker” author_link=”#0″]

Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI solutions without functional solutions.

Efficiently unleash cross-media information without cross-media value. Quickly maximize timely deliverables for real-time schemas. Dramatically maintain clicks-and-mortar solutions without functional solutions. Completely synergize resource taxing relationships via premier niche markets. Professionally cultivate one-to-one customer service with robust ideas. Dynamically innovate resource-leveling customer service for state of the art customer service.

Objectively innovate empowered manufactured products whereas parallel platforms. Holisticly predominate extensible testing procedures for reliable supply chains. Dramatically engage top-line web services vis-a-vis cutting-edge deliverables.

SEO, Bounce, and the User Experience

We all know the growing sophistication of search engine filters and algorithms are constantly changing the face of SEO. This creates exciting challenges and keeps all good SEO on their toes. The traditional focus on content, links and keywords still prevails, but a new factor has been added to the optimization equation. User experience. The reason I say “new” factor is because UX has just recently forced all SEO’s to really look under the hood and understand their client’s business much more intimately.

With Panda and Penguin, Google has the capability of analyzing the way users interact with websites even more than ever. Search engine results have always been tabulated according to relevance and popularity, matching search terms to keywords and allotting page rankings according to general user traffic and best practice SEO.

Today, search engine filters also take into account the internet user’s actual interaction with the sites they visit. It is no longer enough to simply get the searcher’s attention. A website needs to hold the users interest by offering relevant and useful information or services.

What is a Bounce Back? Did you Mean Bounce Rate?

Anyone with a bit of online experience has first hand knowledge of the bounce back experience. You enter a word or phrase, and then scan through the search results for the best possible match. Unless one of the search results is for a site that you already know and trust, chances are you will randomly click on a few sites before finding the one that best suits your needs.

The sites that you didn’t choose and “bounced back” to the SERPs will definitely play a role in the site’s ranking for hitting the site just long enough to realize it has little or nothing to offer. The search engines can recognize these bounce backs for what they are, internet users clicking on sites that have little or no value.

This is different than a “bounce rate” in the fact that a bounce rate does not necessarily equate to a poor user experience. You see, with any visitor engagment there is “dwell” time – a user might be fully engaged in an article for 20 minutes before returning to the SERPs.

Search engine filters most definitely use these bounce metrics in their assessment of a website’s value, even if some say they don’t. Maybe indirectly, in the form of site speed, but it’s there as a ranking signal.

If your website or blog is getting a high number of bounce backs, search engines are going to assume that the site offers little value to the online searcher in terms of UX, and your page ranking will suffer.

Getting the User’s Attention and Keeping It

While increased traffic to a website is every SEOs goal, it is no longer enough to just get a user to click on the SERP link. Search engine filters are now assessing the time users spend on a particular website, equating time spent with content value. So, it is vital to offer visitors content that they will find useful, and that will lead them deeper into your website. The more time spent on your site, the greater its perceived value. This leads us to some basic ways to optimize your site for user experience.

Content is still the key to any website’s online performance, and remains the most powerful tool in best practice SEO. But there are ways to tweak your site to make it more attractive to potential visitors. Consider the following when optimizing your site for better user interaction:

COMPETITIVE RESEARCH :

Look at other high performing sites in your field and consider their tone and technical detail. What do they offer that you do not? Pictures? Outbound links?

ANALYZE HOW USERS INTERACT WITH YOUR SITE :

What search terms are driving traffic, and on what pages do visitors spend the most time? What pages have the highest bounce rate, and what pages get the most conversions? Take a good look at your analytics in Google or otherwise.

CUSTOMER RESEARCH :

Look at your customer demographics. Are the majority of your site’s visitors from a particular region or locality? What are the primary keywords? Using this data you can adjust your sites content and performance to better suit the type of visitor you want to attract.

SOCIAL MEDIA :

What social networking channels are your visitors using? How can you reach your potential audience through social media? Sharing is caring.

SPEED :

This should go without saying, but nothing is more frustrating than landing on a page that takes 20 seconds to load. Minify your code, optimize images, use a CDN, do something.

Ok, I left a lot of things off like forms, social buttons, typeface, and so much more. User experience has always been a large part of the SEO equation, and it really should be the primary focus when creating your content. Search engine algorithms will continue to become more sophisticated, and a new emphasis is being placed on providing the highest value search results to the online user.

Now is the time to reassess the way visitors interact with your website, and to make the necessary adjustments that will reduce bounce rates and keep your audience coming back for more.

Making PPC a Part of Your SEO Strategies

A wide variety of techniques can be used to drive traffic to a desired website. SEO tends to get the lions share of attention from webmasters, and rightfully so. It is a tried and true technique that places solid online content at the heart of any campaign designed to improve the online visibility of a client’s web-page.

Pay Per Click, on the other hand, can often be seen as a kind of inelegant shortcut to a similar result. Increasing a website’s visibility through PPC ads seems to fly at the heart of a sound SEO strategy. But PPC and SEO can work well together, with PPC doing a lot of the initial heavy lifting.

PPC as Advertising

Some SEO strategists think of PPC as an unsavory trick that circumvents their hard won expertise. But truth be told, PPC is little more than advertising. All SEO strategies employ a variety of techniques to achieve their goal, and advertising should certainly be one of them.

When looked at in this light, PPC becomes just another tool in the webmasters online arsenal. Pay-per-click ads are really no different than any other form of advertising, whether it’s appearing in print, or on radio and television.

Quick Results

One of the biggest advantages of PPC is the immediacy of trackable results. As soon as the click-through ad is placed, and the page-link is forged, webmasters will be able to gather information that will be vital to all subsequent SEO strategies.

This is particularly important when a new site debuts on the internet. Organic search results take time to build, and even with the best SEO techniques it will be some time before the page rankings and click-throughs begin to improve.

PPC allows webmasters to increase the initial visibility of a website, all while collecting data that will help to build successful SEO strategies that will result in improved organic search results later. And, of course, while you’re gathering all of this useful information the site is beginning to get noticed through the PPC ads, and traffic is beginning to flow.

Positive and Negative Keywords

The proper use of keywords helps to drive solid SEO techniques, and the information derived from strategic PPC will help webmasters identify successful keyword combinations.

The trackable information from PPC click-throughs allows webmasters and SEO strategists to see what search terms are bringing the most attention to their PPC ads. With this information in hand, they can begin to integrate successful keywords into their SEO strategies, making them more effective and ultimately improving the sites organic search results.

In this way the use of PPC can help to jump start a viable SEO campaign by identifying positive and negative keywords which will later be used to improve the site’s placement in organic search results. This alone makes the cost of PPC ads well worth the investment, as the traffic from PPC will ultimately help to drive the traffic from organic search results.

Use Your PPC Content to Develop Your Organic Search Strategies

This is one of the areas where the immediacy of PPC results can really inform your later SEO strategies. We’ve seen that tracking the PPCs that result in the most click-throughs will help to determine adwords and key phrases to be used in SEO strategies.

By determining the PPCs that result in the highest number of conversions, webmasters will have the information they need to build more successful title tags, meta descriptions and content to improve the site’s organic rankings.

PPC ads can be used to test a web-page’s attributes, and that information can be applied to later SEO strategies. The major benefit here is the quick results that come from PPC ads.

Webmasters and SEO strategists can see what is working and what is not working fairly quickly, and apply that knowledge to later strategies. Organically testing title tags, content and meta descriptions requires time, and while that data is being assessed the website can suffer from too little traffic.

PPC ads can be used to help lay the foundation for many future SEO decisions. The information collected through PPC campaigns provides vital information that will help SEO strategists build stronger, and more successful, online content resulting in improved organic search results. PPC ads should no longer be seen as a necessary evil, but as a reliable tool in your SEO arsenal.

MITAL